Coverage
Which sports, leagues and competitions, and whether you need every market or a subset.
Sportradar pricing
Sportradar publishes no price list, so the question is hard to answer from its own site. Here is the number our research produced, what drives it, and what to do when it is more than you need.
The short answer
Direct Betradar (Sportradar) access is an enterprise contract, researched at $29,999 per month as of September 2026. There is no public self-serve tier and no checkout page. Access begins with a sales conversation, and the figure moves with what you license.
That number comes from extensive research of competitive pricing and testing, not a quoted rate card. Sportradar negotiates individually; your quote depends on the terms below. Confirm directly with the provider before budgeting.
What moves the price
Delivery
Polling versus a live push feed. Realtime delivery is priced above periodic snapshots.
Licensed use
Internal modelling, a public product, or operating a sportsbook are different licences at different prices.
Territory
Rights are sold by region, and regulated markets carry their own terms.
Sportradar or Betradar — which one is the odds product?
Betradar is Sportradar's betting-facing line, and its Unified Odds Feed (UOF) is the odds product specifically. Sportradar is the parent company and the wider sports-data business, including statistics, media and integrity services. Searches for both usually mean the same thing: the odds feed.
Oddsradarwire serves Betradar odds — the same feed family, through a different route to access.
The same odds, self-serve
Oddsradarwire is an independent API that delivers Betradar (Sportradar) odds covering tennis, soccer, cricket, basketball and other traditional sports. If a direct contract is more than your project needs, this is the shorter path.
| Oddsradarwire | Direct Betradar | |
|---|---|---|
| Price | Free · $29 · $299/month | $29,999/month |
| How you start | Self-serve, instant | Sales call, then a contract |
| Minimum commitment | None; cancel any time | Negotiated term |
| Odds source | Betradar (Sportradar) | Betradar (Sportradar) |
| Delivery | REST + realtime SSE | Provider-direct delivery |
| Payment | Card or crypto | Contract billing |
When the direct contract is the right call
Go direct when you need a commercial relationship with the data owner: a licence covering how you operate, negotiated terms, guarantees written into a contract, or coverage beyond what a reseller carries. Operators at scale usually should.
Use Oddsradarwire when you are building — a model, a bot, a tool, a product still finding its shape — and a five-figure monthly minimum is the wrong shape for the stage you are at.
Direct contract vs self-serve, side by side
| Betradar (Sportradar) direct | Oddsradarwire | |
|---|---|---|
| How you buy | Sales call, negotiated contract | Self-serve signup, card or crypto |
| Reported starting price | $29,999/month (verified September 2026) | From $29/month, free tier to test |
| Commitment | Annual terms, licence and territory scoped | Monthly, cancel anytime |
| Time to first API call | Weeks — review, legal, onboarding | Minutes — demo key immediately, own key in seconds |
| What it includes | Licensed official data: scores, statistics, integrity services, 50+ sports | Odds only: live and prematch prices with the provider's own no-vig probability |
| Choose it when | You need data rights, contractual guarantees or the full official portfolio | You need the numbers now, without a contract |
Structural comparison, not a copy of anyone's rate card — enterprise pricing is not published and varies with coverage, delivery, licence and territory.
Questions
How much does Sportradar cost?
No public price list exists. The figure used in our comparison, sourced from extensive research of competitive pricing and testing, is $29,999 per month, verified September 2026. Real contracts are negotiated and vary with coverage, delivery, licence and territory.
Does Sportradar have a free tier?
Trial access is available through its developer portal for evaluation, not a free production tier. Oddsradarwire's free plan gives 100 REST calls per day against live data with no card.
Can I get Sportradar odds without a contract?
Yes — that is what Oddsradarwire does. Sign up, receive a key, call the API. No sales cycle.
Is Oddsradarwire affiliated with Sportradar?
No. Oddsradarwire is an independent service that delivers Betradar (Sportradar) odds data.